Elena Valorynth
Founder & Lead Designer
Certified Master Florist, Vancouver Botanical Arts Graduate
How It All Started
Honestly? I never planned on becoming a florist. It kinda just... happened.
Back in 2018, I was working corporate – the whole nine yards, desk job, fluorescent lights, stale coffee. My only escape was this little balcony garden I'd been obsessing over. Started bringing in flowers to brighten up my cubicle, and next thing I knew, coworkers were asking if I could do arrangements for their events.
What started as weekend side gigs quickly turned into something I couldn't ignore. There's this moment when you're elbow-deep in peonies at 2am before a wedding, and you realize you're actually happy – like genuinely content. That's when I knew I had to make the jump.
Valorynth Spire Florals opened its doors in early 2020 (yeah, talk about timing). But honestly, starting during a pandemic taught me resilience I wouldn't have learned otherwise. We pivoted, adapted, and found ways to bring beauty to people when they needed it most.
What We're About
Look, there's a lot of floral studios out there, and I'm not gonna pretend we're reinventing the wheel. But what sets us apart? We actually listen.
I've sat through consultations where couples felt rushed, where their vision got bulldozed by "what's trending." Not here. Whether you want eucalyptus everything or you're dreaming of something wildly unconventional, we're gonna make it happen – and make it work within your budget.
We work mostly with local growers when possible (British Columbia's got some incredible farms), and we're pretty serious about sustainability. Not in a preachy way, just... it makes sense to care about where our materials come from, y'know?
The Journey So Far
The Beginning
Opened our studio on West 4th Avenue in February. Then March happened and, well... we learned real quick how to do contactless delivery and virtual consultations. Did about 40 weddings that year that kept getting postponed and rescheduled.
Finding Our Rhythm
Launched our subscription service – people really wanted consistent fresh flowers at home. Also started doing corporate accounts, which honestly saved us during slower months. Hired our first assistant, Mara, who's still with us today.
Expanding the Team
Added two more designers to keep up with demand. Started teaching workshops because people kept asking how we did certain arrangements. Turns out, teaching is just as rewarding as creating. Who knew?
Recognition & Growth
Got featured in Vancouver Bride Magazine and Western Living – still kind of surreal. Did our biggest wedding to date (300+ guests at a Whistler venue). Expanded our cooler space because we were literally running out of room.
Refining Our Craft
Partnered with three local farms for exclusive seasonal blooms. Started offering same-day delivery throughout Vancouver proper. Our workshop series sold out every single month – had to add extra dates just to keep up.
Present Day
We've now got a team of five designers, and we're booking weddings into 2027. Still feels weird saying that out loud. Working on some exciting projects and continuing to grow – but at a pace that lets us keep the quality we're known for.
The Team Behind the Blooms
It takes more than just me to make this place run. We've got an incredible crew of designers, each with their own style and strengths. Mara's our whimsical wildflower expert, James brings this architectural precision to larger installations, and Sophie's got an eye for color theory that honestly puts the rest of us to shame.
Plus there's our delivery driver Carlos, who somehow knows every shortcut in Vancouver and has never missed a delivery window. And our workshop coordinator Leah, who makes sure everything runs smoothly when we've got a room full of eager students and sharp shears.
We're a small team, but that's intentional. Quality over quantity, always.
Our Approach
Every project starts with a conversation. Whether it's a wedding consultation, a corporate contract, or someone ordering sympathy flowers, we take the time to understand what's needed.
For weddings and events, we usually do 2-3 consultations minimum. First one's just getting to know you and understanding your vision. Second one, we bring samples and start nailing down specifics. Third is finalizing details and timing.
We source seasonally as much as possible – not just because it's better for the environment, but because seasonal flowers genuinely look better and last longer. Sometimes that means gently steering clients toward alternatives, but we always explain why.
And yeah, we do same-day delivery around Vancouver. Is it hectic? Absolutely. But there's something special about being someone's last-minute hero when they forgot an anniversary or need to apologize for something.
Let's Create Something Beautiful Together
Whether you've got a full vision mapped out or you're starting from scratch, we'd love to hear from you. Pop by the studio (we're usually here 10-6 most days), give us a call, or shoot us an email.
Get In Touch
